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The Ultimate Vow – Alzheimer’s Society



We vow to help end the devastation caused by dementia, Britain’s biggest killer.

One in three of us born today will develop dementia in our lifetimes. It’s the biggest health and social care challenge we face.

To give dementia the attention it deserves, this campaign shines a light on the everyday struggles of living with dementia. The emotive story shows a married couple leading up to, and grappling with, a dementia diagnosis.

Just as the couple have vowed to be there for one another in sickness and in health, we vow to help end the devastation of dementia, Britain’s biggest killer. But we can’t do it without you.

Donate today: Donate now | Alzheimer’s Society

Together we are help and hope for everyone living with dementia.

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Who are we?

We are Alzheimer’s Society. We are a vital source of support and a powerful force for change for everyone affected by dementia.

What is dementia?

‘Dementia’ describes a group of symptoms that include problems with memory, thinking or language, and changes in mood, emotions, perception and behaviour. Dementia is a progressive disease, which means symptoms may be relatively mild at first, but they get worse over time. There are many types of dementia, but Alzheimer’s disease is the most common. The next most common is vascular dementia.

If you need dementia support, we’re here for you. Get personalised information, support and advice by calling our Alzheimer’s Society Support Line on 0333 150 3456 or visit us at

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